The subject line is what your prospective customers will see in their inbox. Now if they are anything like me, then their inbox with be full of tonnes of different messages from all sorts of businesses and other people like you. joukjeakveld Your message must therefore rise above the rest and catch their eyes.
To achieve this, some good ideas that have been used successfully on a regular basis includes “funny” subject lines, single word lines, controversial subject’s lines and of course, you can keep it simple by saying exactly what you are writing about. This technique has been proven to be effective and it will help your message to stand out amongst the crowd and increase your open rates by great lengths.
One Central Idea
It is very important for you to have a central idea when you are crafting you messages. There is a high chance that you are going to lose focus and this will confuse your target audience as to what you are trying to pass across. Don’t expect your target audience to work out what you are trying to pass across because they do not have the time and patience to do so. It is your responsibility to clearly pass your message across by harmonizing it with the central idea.
A Clear Call to Action
You must write in a way that all your messages have a clear call to action regardless of what you want your subscribers to do. Do you want your target audience to buy your product or service? Or do you want them to simply check out a piece of content which you have created? Then write in a way that will nudge your audience into action. If you fail to include a call to action, people will not take action and your message would have been a waste of time.
Relevance to Audience
In my opinion, this is the most important aspect of crafting a great email. If your message is not relevant to your audience in any way, shape or form, why do you think they will open it, talk less of reading it in the first place? If your audience are interested in losing weight, then don’t bother them at all with dog grooming products. Believe me, they may become so annoyed and simply jump off your list. You might think this does not happen but believe me, I have seen similarly bad examples and I would hate to see you make this fatal mistake.
Give Your Emails a Person Touch!
Relationship are what defines us as humans. Businesses must build cordial relationship with their customers because that might be the reason they keep coming back. So you must not jettison this personal touch which people love. You must “show” them that you care more about them than their money.
An excellent way you can achieve this through email is by using fields built with modern templates, which refers to purchasing history, customer values and most importantly, their names. Remember, a person’s name is the sweetest thing to them that they will love to hear and this has been proven to be very effective. The best provider of this service in my opinion is AWeber, as they are very reliable and have everything you need.
2. Use the Right Tools
Drag and Drop Builder
You do not have to be an expert, or know how to code in order to give your emails great designs. Welcome to the drag and drop templates world that is making life easier. You are at liberty to modify themes, colours, drag and drop all different fields within your email. This saves time. You can also create your own signature to use at the end of every email you write. So before you send the mail to your audience, you can preview it to ensure that the design and the display is exactly how you want people to see it. In the past, I worried about how the email was actually going to look like when it is opened but this has now been taken care of with the drag and drop builder.