When you start a new business, especially if it is an internet based business, you will learn that there’s something called social marketing, or social media marketing. lloydsapotheken What exactly is social media marketing? What does it mean? Well, the definition in short is “a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media sites such as Facebook, MySpace, Twitter, etc”.
Let me explain this in as simple of a manner as possible. When you are working online one of your main goals is to drive traffic to your website. Social media marketing is basically a way to reach people online through some of the different social sites that are out there. I’m talking about sites like MySpace, Facebook, twitter, etc. There’s just tons of social websites out there. These social sites are where you go to meet people.
You can break down social marketing into two categories; social bookmarking and social networking. Social bookmarking sites are where you can bookmark websites and articles that you like so other people can go find them. The most popular bookmarking website is “digg.com”. If you get put on the front page of “digg.com” you can get a lot of traffic through that. It’s not easy at all, but if you ever bookmark something really interesting your site will be overloaded with traffic coming from there.
The basic concept of social networking is that you use other people’s websites and software like the ones mentioned above, and you tie it in to your marketing. At the end of the day, what you’re trying to do is getting more people to look at your website. We want to connect with real people, and that’s what social marketing does for you, it gives you a chance to be a real person. You create profiles, and you can actually go out there and add friends and find new people that share the same interests as you do. If you are in a company that is trying to sell a certain kind of product, your goal is to find people that are interested in those kinds of products. Odds are that the kind of people that are interested in your product will be in these sites.
Your job is to join these websites, get on there and find these people. This isn’t hard at all, it is actually fun. If you will do this for half an hour per day you will be pleasantly surprised to see the results that you get.
In the upcoming articles I will go into detail about all these social marketing sites, their benefits and how to use them.
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